explore my portfolio.
EDUCATION
Indiana University, Kelley School of Business – Bloomington, IN | Graduated May 2025
Bachelor of Science in Business
Majors: Marketing & Social Media and Digital Business Applications
Minor: Fashion Design
Accolades:
Howard Jones Scholar: Selected as a recipient of a scholarship for a select group of underrepresented minority students
Kelley School Dean’s Council Scholar: Selected as a recipient of a prestigious four-year scholarship for a select group of underrepresented minority direct admit Kelley students
Dean’s Scholar: Granted four-year scholarship awarded to incoming students showing high academic performance
Hudson & Holland Scholar: Selected into a scholarship program for outstanding underrepresented students
CERTIFICATIONS
Illinois State Seal of Biliteracy
Issued by: Illinois State Board of Education
Languages: English & Spanish
Awarded: May 2021
MY EXPERIENCES
Founder & President – Fashion Forward at IU
May 2024 – May 2025
- Launched and grew a dynamic and forward-thinking student organization that celebrates and explores the diverse world of fashion with 200+ current members, executing large scale creative events such as fashion shows, workshops, and guest speaker sessions
- Implemented strategic plans to grow the new organization, increase member engagement, and enhance overall experience for participants
- Managed social media, finances, and event logistics by creating content and tracking performance metrics to drive engagement, budgeting and allocating funds to support operations, and coordinating venue bookings, schedules, and execution for seamless event experiences
stylist – season magazine
September 2023 – may 2025
- Organize photo shoot concepts from curated mood boards of changing fashion trends by selecting and styling models, accessorizing, and choosing ideal locations and props to maximize aesthetic appeal for the semiannual magazine issue
- Ensure fashion consumption sustainability by sourcing 100% of clothing and accessories from local thrift/vintage shops
- Collaborate with photographers, writers, and graphic designers to execute cohesive visual storytelling, ensuring each editorial aligns with the magazine’s brand identity and theme
Sales & Management Intern – The Buckle, Inc.
May 2024 – August 2024
- Utilized the Aptos ONE Point of Sale system to analyze sales data, track inventory metrics like inventory turnover, department to revenue ratios, and assess customer purchasing behavior through the Rewards program, optimizing inventory management and sales efficiency
- Grew sales in the women’s tops department by 60% with weekly sponsorship and visual merchandising by identifying key trends and understanding customer preferences while monitoring performance metrics and sales data daily
- Delivered exceptional customer service to Buckle guests by understanding personal style, interpreting fashion trends across generations, and leveraging hidden opportunities to build lasting connections and loyalty
Marketing Intern – Kelley Office of Diversity Initiatives
August 2023 – August 2024
- Professionally photographed various events and created promotional content by updating student experiences daily with Instagram reels, posts, and stories resulting in 600+ new followers and higher engagement throughout the year
- Established guidelines for the Marketing Intern role, a newly created job in the office by working closely with faculty to create resources on social media strategies, weekly newsletters, effective forms/surveys, and content calendars
- Developed data-driven social media strategies to optimize student outreach, including audience segmentation, performance tracking
- Created the first ever onboarding system for future Marketing interns
Director of Social Strategy – KODI Student Advisory Board (KSAB) October 2021 – August 2024
- Lead the planning of a Hispanic Heritage Month event with cultural games, Latin music, and food to promote diversity and inclusion within the Kelley School with a turnout of 300+ student participation due to social media promotions
- Advised a Social Strategy committee of 5 students by collaborating on student geared marketing strategies and social media campaigns
- Created impactful campaigns to foster a more inclusive community through targeted outreach and event promotion
- Organized tabling events with 100+ participants flyers, branded merchandise, surveys, and interactive giveaways to boost student awareness and attendance for diversity centered programming across the Kelley community
what are my specialties? click to explore.
MARKETING
With a degree from the top ranked #3 marketing program in the country , I blend research, strategy, and storytelling to build marketing plans that connect with purpose and personality!
my relevant courses and Skills
| COURSE | TITLE | SKILLS GAINED |
|---|---|---|
| BUS-M 346 | Analysis of Marketing Data | SPSS, data cleaning, consumer behavior insights, survey interpretation |
| BUS-M 432 | Digital Marketing | Google Analytics, SEO, A/B Testing, digital ad targeting |
| BUS-S 326 | Web and Social Media Analytics | R Studio, NodeXL, Sentiment Analysis, social network visualization, influencer mapping |
| BUS-M 339 | Retail Marketing Analytics | Sales data analysis, trend forecasting, POS systems, case studies with data sets |
| BUS-M 428 | CRM and Digital Analytics | Excel, Customer segmentation, promotion analytics, optimization modeling, marketing automation tools |
| BUS-M 455 (Topics in Marketing) | Creating Digital Content Practicum | Copywriting, brand storytelling, content calendars, campaign building |
| BUS-M 344 | Creativity and Communication | Wordpress, Creative strategy, visual storytelling, brainstorming techniques, improvisation |
| BUS-M 419 | Retail Strategy | Merchandising strategy, innovation planning, critical thinking, industry research |
| BUS-M 450 | Marketing Strategy | Markstrat Simulation tools, product R&D, commercial team allocation, advertising, perceptual objectives |
| BUS-M 303 | Marketing Research | Qualtrics, Tableau, Primary & secondary research, focus group planning, data reporting |
Marketing projects
ADVERTISING
With hands-on experience in campaign planning, design, and promotion, I create bold advertising that’s grounded in strategy and driven by creativity. From flyers to full activations, every concept I produce is built to engage and make impact.
my relevant courses and Skills
| COURSE | TITLE | SKILLS GAINED |
|---|---|---|
| BUS-M 455 (Topics in Marketing) | Creating Digital Content Practicum | Copywriting, brand storytelling, content calendars, campaign building |
| BUS-M 415 | Advertising & Integrated Marketing Communications (IMC) | IMC planning, campaign design, brand messaging, media strategy |
| SOAD-N 130 | Digital Imagery for Non-Majors | Adobe Photoshop, After Effects, Illustrator, visual composition, image editing |
| BUS-M 344 | Creativity and Communication | Wordpress, Creative strategy, visual storytelling, brainstorming techniques |
advertising projects
DATA ANALYTICS
With a background in data analytics from the top-ranked Kelley School of Business, I specialize in transforming complex data into clear, actionable insights.
my relevant courses and Skills
| COURSE | TITLE | SKILLS GAINED |
|---|---|---|
| BUS-M 346 | Analysis of Marketing Data | SPSS, data cleaning, consumer behavior insights, survey interpretation |
| BUS-M 432 | Digital Marketing | Google Analytics, SEO, A/B Testing, digital ad targeting |
| BUS-S 326 | Web and Social Media Analytics | R Studio, NodeXL, Sentiment Analysis, social network visualization, influencer mapping |
| BUS-M 339 | Retail Marketing Analytics | Sales data analysis, trend forecasting, POS systems, case studies with data sets |
| BUS-M 428 | CRM and Digital Analytics | Excel, Customer segmentation, promotion analytics, optimization modeling, marketing automation tools |
| BUS-K 204 | Honors Foundations of Business Information Systems | Microsoft Access, Excel (advanced functions), database management, business computing |
| BUS-K 303 | Technology & Business Analysis | Excel modeling, relational databases, data visualization, decision modeling, BI tools |
analytics projects
EVENT MANAGEMENT
bringing communities together through memorable, meaningful experiences…
CONTENT CREATION
content that hits! i make ideas pop on screen—visually sharp, on trend, and made to spark engagement…
Kelley Office of Diversity Initiatives Photography
iu organizations photography
I expand my photography portfolio by volunteering my time to photograph IU organizations, executive board members, and events.
FASHION DESIGN & STYLING
Fashion is where my creativity lives… an outlet for expression, experimentation, and unapologetic originality :)
my relevant courses and Skills
| COURSE | TITLE | SKILLS GAINED |
|---|---|---|
| SOAD-A 100 | Pathways: Intro to Art, Design & Merchandising | Career mapping, industry trends, visual communication principles |
| SOAD-F 203 | Materials for Fashion Design | Fabric identification, material sourcing, textile performance, sustainability |
| SOAD-F 207 | Fashion Studio I | Patternmaking, hand and machine sewing techniques, garment construction |
| SOAD-F 213 | Fashion Design I: Research & Illustration | Fashion sketching, technical flats, concept development, Adobe Illustrator |
| SOAD-F 340 | History of Fashion | Historical research, cultural fashion context, trend cycles, fashion timeline analysis |
| SOAD-F 301 | Fashion in Latin America | Cross-cultural fashion analysis, Latin American textile heritage, identity expression |
| SOAD-F 401 | Fashion and Social Issues | Critical thinking on ethics in fashion, body politics, inclusivity, and social impact |
Natalia Diaz 